The Travel Collective
Media Kit & Brand Guidelines

Brand Purpose

The Travel Collective is a professional alliance of independent travel agencies. Our identity is intentionally restrained to ensure member brands remain dominant, while the Collective provides credibility, alignment, and trust.

Official Wordmark

The Travel Collective
The Travel Collective
The Travel Collective

Typography

  • Primary font: Libre Baskerville (serif)
  • Usage: Wordmark, headings, formal documents
  • Case: Uppercase only for the logo
  • Letter spacing: Expanded (do not condense)

Colour Usage

The Collective wordmark should appear in charcoal or black on a white or light neutral background.

  • No gradients
  • No outlines
  • No drop shadows
  • No colour overlays

Incorrect Usage

  • Do not add icons, planes, globes, or illustrations
  • Do not place the wordmark inside badges or circles
  • Do not recolour to match agency branding
  • Do not include “by Globe Trotters” in the logo

Downloads

Wordmark (PNG) — coming soon Wordmark (SVG) — coming soon

Notes

  • Use ample whitespace.
  • Do not add effects.
  • Do not alter proportions.
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